KING OF PRUSSIA, Pa. -- The creator of the controversial “Jesus Dress-Up” refrigerator magnets being sold at Philadelphia-area stores spoke exclusively to NBC 10 on Tuesday night.

The man, who goes by the name, “Normal” Bob Smith, says he is doing nothing wrong.

Slideshow: Dress-Up Jesus: Sacrilegious Or Irreverent?

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Jesus Magnet Creator Speaks Out

“Jesus Dress-Up” is a magnetic crucifix with a variety of clothes and accessories.

Many people are outraged by the product, but Smith says he doesn’t see anything wrong with it.

“I don't think there's anything wrong with religious satire,” said Smith. “People have got to learn to laugh at themselves, it's part of human nature.”

Smith, who claims to be an atheist, says he's making money the same way Mel Gibson is with the "The Passion of the Christ."

Smith has sold more than 5,000 of the magnets over the last 4 years.

In the original NBC 10 report that aired Friday night, some people said they were outraged over a sacred symbol that is being sold for laughs.

"I did a double take. It just seemed unbelievable to see something like that," said Gerry, a viewer who didn't want NBC 10 to use his last name.

From a distance, the item looks like a kid's dress-up game. But when you look closely, it is a magnetic Jesus dress-up figure.

"I basically stood there speechless," Gerry said.

Gerry stumbled upon the dress-up Jesus at an Urban Outfitters store at the King Of Prussia Mall.

He said he was shocked by the magnetic game showing Jesus on the cross, clad in underwear with interchangeable outfits like a devil costume, a skull T-shirt and a hula skirt.

"Is it because it's Jesus Christ, that it's OK to bash on Jesus? Is that more fashionable than some other religious figure from history?" Gerry asked.

Gerry e-mailed Urban Outfitters to complain that the item was in horrible taste.

NBC 10 tried contacting Urban Outfitters, but the company said there was nobody who could comment.

However, in an e-mail response to Gerry, the company said it doesn't sell the dress-up Jesus to provoke or offend people, but it sells it to reflect a diversity of opinion among its customer base.