The "dogs in danger" Web site NBC 10 reported on Monday, has grown into a huge dogfight Tuesday.

Philadelphia's Animal Care and Control Association, PACCA, is feuding with the controversial animal Web site.

The site, "dogs in danger," is devoted to finding homes for stray and abandoned dogs.

It uses an eye-opening countdown clock for each dog, making it clear how many days remain before the animal gets put down.

On average about 50 percent of dogs in shelters are euthanized and the Web site said the intention is to get that number down, but when it called out a local shelter in Philadelphia for not participating, the Web site is now being called into question.

The Web site lists sheltered dogs with an expiration date, when they are set to be euthanized if they aren't adopted.

The idea is to have people come to the rescue before it's too late, but when a spokesperson for the Web site appeared on the "Today Show" Tuesday, her statement about a local shelter has ruffled some feathers.

"One shelter, PACCA, in Philadelphia, has refused to participate. They claim that it's too cumbersome for them and it doesn't really fit their model," the spokeswoman said on the "Today Show."

No one was more surprised to hear that explanation than CEO Tara Derby at PACCA, which is now called PAWS.

"We have changed a death rate of 90 percent at this facility to one of 50 percent and to be called out and say it'd be too cumbersome is not stating the truth," Derby said.

She said the truth is PAWS refuses to set a euthanization date for dogs.

"We would not plan it out because the reality is we are fighting everyday for the dogs to get out alive," Derby said.

Instead, when a dog is close to death because of illness or space issues, PAWS sends mass e-mails out notifying the public that the dog needs help immediately. When PAWS asked dogsindanger.com to list a dog without an expiration date they were denied.

"They suggested to us that we just pick some fictitious date and keep pushing it out, thus not telling the truth," Derby said.

In a statement sent to NBC 10, "dogs in danger" said, "We never suggested that PACCA 'manipulate' the public. We criticize them because they say they are unable to do what hundreds of shelters across the country are doing and this is to work with us to save dogs."

Derby said they agree the word needs to get out about dogs in shelters.

"But we need to do so in a truthful and forthright manner that doesn't manipulate the public, create mass hysteria and that doesn't select dogs for death that don't need to be killed," she said.

Derby said an important thing for people to realize is if you read the fine print some of the dogs' expiration dates are not the actual expiration dates; they are flexible and moved as need be and she said participating in that would be dishonest to the public. But dogs in danger said PAWS current policy isn't working and they need a new policy, and dogs in danger can be that solution.